We all understand how essential it is to have a presence on social media, both for businesses and for your own personal brand. However, keeping an active social media presence can be time-consuming and stressful without it taking over a big percentage of your attention and time.

In reality, the secret to growing a powerful online network is relevance and consistency. If you wish to be seen and stay top of mind with your audience as much as possible, you need to have a content-posting strategy. By posting daily on relevant topics and taking time to engage with your network, you will stand out from your direct competitors.

One of the emerging apps that helps users stay top of mind with their network is Nectar Social.

Introducing Nectar Social

Nectar Social is a web-based social network app for meaningful connection and positive impact. It allows users to browse and connect with their networks, content, and services based on personalized interests. It features filterable ad-free content, profiles, real-time connections, calendar integration, a services directory, and a whole ecosystem of socially integrated tools.

The best part here? Nectar Social is a for-benefit company, which gives back to social impact causes.

A Great Hootsuite Alternative

Developed especially for small businesses and entrepreneurs, Nectar Social serves to find and post content for its users. For the amount of time you will be saving, it’s much more powerful than Hootsuite and provides a broad spectrum of features that are a must for small businesses and agencies at a fraction of cost.

Here are some of the key features of Nectar Social:

• Compatible with LinkedIn and Twitter
• Advanced post scheduling and filtering options
• Content curation
• Comprehensive feed for each social network
• Users can select from custom & common feeds

While both platforms have similarities, there are specific benefits of using Nectar Social. For instance, Nectar finds and posts content for users, while Hootsuite is a scheduling platform where users have to DIY.

How does Nectar Social work?

With Nectar, users can select their interests, time zone, and time of day they want the app to post, and Nectar Social will post on their behalf, while Hootsuite can’t do that.

Quick guide to how to create a feed on Nectar Social:

1. Create a custom feed based on your personalised interests

2. Choose your location and time zone

3. Add specific keywords to your feed

4. Choose the time of the day you want your feed to post

5. Connect to LinkedIn and/or Twitter

6. Create Feed

Users can then monitor impressions, organic views and click through rates on their posted articles in the analytics section of their dashboard.

Nectar Social has also implemented several upgrades, such as filtering and scheduling options that give users more of a say in the type of content that gets posted on their profiles.

Conclusion

While Hootsuite offers advantages especially if users want to post the same content across all social media profiles, it’s also very time consuming and the majority of users forget to update their Hootsuite feeds constantly.

Hootsuite is one of the oldest social platforms, but alternatives such as Nectar Social enable users to make new posts, save time and stay top of mind all at competitive prices.

Check out Nectar Social today and get a 14-day free trial.